My new word of the day is Meme.
1. Any unit of cultural information, such as a practice or idea, that is transmitted verbally or by repeated action from one mind to another. Examples might include thoughts, ideas, theories, practices, habits, songs, dances and moods and terms such as race, culture, ethnicity etc.
2. A self-propagating unit of cultural evolution having a resemblance to the gene (the unit of genetics).
As Steve Portigal has kindly pointed out, this is what we have created.
I am going to do a little more research on memes (as they are new to me) and write another post (hopefully) later today, and look at some ways that we can use the theory of memes to disseminate the word. From just skimming the wikipedia entry on memes, it looks really interesting.
Thanks again Steve for pointing that out.